Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the appointment of Neil Gissler as executive vice president, global technology & delivery. In his role, Gissler will be responsible for expanding the portfolio of technology offerings and services, standardizing and industrializing global delivery across strategy, implementation and managed services, as well as enhancing the overall operations of the company to support accelerated growth and global expansion.
“Merkle is an exciting and vibrant company that is well positioned at the intersection of performance marketing and the broader digital transformation underway in the marketplace,” said Gissler. “I was drawn to the organization based on the corporate vision, industry-leading solutions, and the fact that they have the best people in the business. I couldn’t be more excited to join the team.”
Neil Gissler is a very accomplished technology executive with nearly 30 years of experience in the technology services industry. He joins Merkle from Unisys, a worldwide information technology company, where he was the senior vice president of services and a corporate officer. He was responsible for leading the transformation of the Unisys services business and played a major role in the evolution of the overall operations of the company. Prior to Unisys, Gissler spent twenty-eight years at Accenture, one of the world’s leading consulting and managed services companies, where he led Accenture’s North American technology business. In that role, he led the development of Accenture's integrated technology services offerings, implemented a new growth-oriented operating model, and oversaw 22,000 employees domestically and 35,000 in global centers.
“Neil is a recognized industry leader with impressive experience guiding organizations through multiple technology waves, developing their vision and strategy, building comprehensive and integrated offerings, enabling and driving sales, as well as managing the delivery of those services. He will be an asset to our executive team as we continue to grow our business and global footprint,” said David Williams, chairman and CEO for Merkle.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.