Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the appointment of Peter Randazzo to Chief Technology Officer, Product. Randazzo will lead the product and engineering efforts that power the agency’s industry-leading marketing platforms and cutting-edge solutions.
In this role, Randazzo will assume responsibility for the design, development, and management of Merkle’s technology products. These include proprietary data and identity assets (DataSource and Connected Recognition); a search management and bid optimization platform (Merkle Search); an analytics and measurement platform (Merkle Insights); people-based marketing technologies (MerkleONE); and an audience-based publisher product (Publisher Addressable Marketplaces).
In 2015, Merkle launched MerkleONE, the first-in-market solution that uses insights derived from the combination of customer data and US consumer data to enable marketers to capitalize on the opportunity of people-based digital marketing. Using the same MerkleONE technology and data infrastructure, the company also launched Publisher Addressable Marketplaces, which enables addressable audience targeting across its digital properties by matching CRM and publisher first-party dataThis new, enterprise-wide role is an expansion of Randazzo’s previous function as chief technology officer of Merkle’s Agency Services organization. All Merkle technologies are singularly focused on providing successful results for clients, powered by customer data.
“Peter’s extensive history in the technology space, as well as his background in both the advertising and publishing domains, will be a tremendous asset as we continue to evolve our market-leading solutions,” said John Lee, EVP and chief strategy officer for Merkle.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,200 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.