Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, will welcome Genevieve Bos, founder of PINK and technology entrepreneur, to speak at its Women in Leadership event for International Women’s Day at its headquarters in Columbia, Maryland, on March 10, 2016. To celebrate this event focused on gender parity, Bos will address Merkle employees around the world about how women are the next ubertrend and will share leadership secrets from America’s most successful women in business.
The Merkle Women in Leadership program that is designed to support and enable women leaders began as an internal initiative, which Merkle has extended to its clients and industry peers. The goal of the program is to provide a forum for women to address noteworthy and challenging topics and create a call to action for current and future business leaders, both women and men. It provides opportunities for personal and professional growth through forums that include education, mentorship, and practical experience.
“Merkle’s Women in Leadership program is proud to host our second annual International Women’s Day event,” said Libby Barden, Chief People Officer of Merkle. “We are honored that Genevieve will join us for this very important event and help us celebrate the social, economic, and political achievements of women.”
Genevieve Bos is the founding publisher and co-founder of PINK, the only national magazine, website, and events designed exclusively for professional women. Prior to joining PINK, Bos was a technology entrepreneur for 17 years, starting and selling multiple companies. Genevieve is currently a member of the Board of Directors for The Platypus Institute, an Advisory Board Member of Miami Ad School, and a Managing Partner of Thought Capital.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.