Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that Catherine George, senior account director, has been named to Medical, Marketing and Media’s annual list of Women to Watch. She joins an elite group of women who have demonstrated exceptional work, are a leader in their organization, and strive to be a trailblazer in the industry.
Medical, Marketing and Media’s Women to Watch, part of the inaugural Hall of Femme program, salutes 20 aspiring healthcare and marketing executives who are distinguishing themselves in the mid-stages of their careers. These women were chosen based on their unique skill sets and standout performances on behalf of their organizations. Catherine impacts the businesses she leads in bringing to life digital capabilities in emerging areas of marketing programs. She’s knowledgeable, curious, and strategic in her approach and manages challenging situations with finesse. For Catherine, client service is more than delivering projects on time and on budget; she is passionate about creative value and driving success in the work she does.
“Catherine is a highly-skilled marketer and has emerged as a dynamic leader. She has drive and energy combined with strong marketing acumen and the ability to bring ideas to life,” said Owen McCorry, executive vice president, Merkle Health. “This unique collection of traits makes her extremely valuable to Merkle and indispensable to our clients.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.