Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that Rachel Schnorr, vice president, paid search, has been named to Cynopsis Media’s annual list of Top Women in Digital. She joins an elite group of women in the digital marketing industry who represent the best across digital content, marketing, advertising, online and social media over the past year.
The second annual list honors those women who are making it happen, whether in the trenches or at the leading edge of the digital world. Schnorr was recognized in the Industry Leader category for Women in Digital. As the vice president of paid search, Schnorr is a natural leader with a strong vision and passion for the team of 115 employees that she leads. She perpetuates an atmosphere of learning and self-development that allows her colleagues to deliver their best work for Merkle’s clients. Her hard-work and determination drove the growth in revenue, utilization, and the overall size of the search engine marketing (SEM) department at Merkle in the past year. She is shaping digital with her exploratory efforts and enabling tomorrow’s leaders to do the same by institutionalizing curiosity and discerning work.
“Rachel is a fantastic digital marketing leader who can wear many hats at an enterprise level,” said Matthew Mierzejewski, vice president, client service and delivery at Merkle. “Whether Rachel is finalizing a Merkle budget review, presenting a strategic roadmap to an executive client, or leading a department-wide meeting, she is on top of her game. Rachel’s positive attitude and ability to lead her team have been a key part of Merkle’s success.”
“Rachel is incredibly deserving of this award. She has an extraordinary ability to understand and develop individual strengths in her team members, which in turn creates value for our clients,” said Libby Barden, chief people officer, Merkle. “Our people love working for her, with her, and around her. Not only is she a born leader, but she is also an avid learner and innovator. She pushes our industry to be better and smarter. We are very proud of her.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.