Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, today announced that it has been selected by Mothers Against Drunk Driving® (MADD), the nation’s largest nonprofit working to end drunk driving, help fight drugged driving, support the victims of these violent crimes and prevent underage drinking, to be its direct marketing agency of record. As MADD’s strategic advisor, Merkle will work to improve the constituent experience across all programs and channels to increase fundraising efficiency.
Merkle will provide MADD with its full suite of direct mail services including: campaign strategy, creative design, program management, print production, and execution. All of Merkle’s services support MADD’s mission with the intention of increasing mission funds and donor loyalty.
“MADD chose Merkle because of their industry leading reputation and their proven support of our mission and fundraising opportunities,” said Nick Ellinger, MADD’s vice president of strategic outreach. “We are confident in having Merkle as a partner to help us surpass our fundraising goals and successfully build meaningful donor relationships.”
“We are excited to partner with MADD in helping them extend their message to donors everywhere and efficiently bring in funds to advance their lifesaving mission,” said Colin Stewart, senior vice president, Nonprofit at Merkle. “We look forward to helping MADD achieve a day when there are no more victims.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.