Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it has been named the 2017 Search Agency of the Year. The prestigious honor, bestowed by the editorial board of MediaPost, recognizes companies that represent the best-in-class in the advertising community. Merkle will be honored at the MediaPost Agency of the Year awards ceremony, which takes place at The Yale Club Grand Ballroom in New York on January 24, 2018.
The Agency of the Year accolade adds to a winning streak for the search marketing and addressable media powerhouse. In October 2017, Merkle was named a Leader in The Forrester Wave: Search Marketing Agencies, Q4 2017, which evaluates the strengths and weaknesses of the top twelve search marketing agency vendors across 25 criteria. Merkle received the highest possible scores in market research, media, collaboration, and revenue. For paid search and overall strategy, Merkle scored in the highest range overall.
In addition to these honors, Merkle was named Best Large SEO agency by the US Search Awards and won an additional two awards at that event: Best Use of Search, Finance, for MetLife and Best SEO Campaign for ShoppersChoice.com. Finally, Merkle received a 2017 Search Engine Land ‘Landy’ Award in October for the Best Enterprise SEM Initiative- Financial Services category for its work with MetLife.
“We are honored to be recognized by MediaPost. This award, in addition to our other recent accolades, underscores that we have top-notch search strategists and practitioners as well as first-rate proprietary tools and technologies,” said Coleen Kuehn, chief media officer at Merkle. “Our approach to search and media focuses on people before channels. We don’t just serve ads - we create meaningful brand interactions that drive results for clients.”
Craig Dempster, President of Merkle Americas added, “Being named Search Agency of the Year is a top honor. I’m extremely proud of the team that we have built under Coleen’s leadership and the recognition that our team has received throughout this past year.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.