Merkle, a leading technology-enabled, data-driven performance marketing agency, announced a strategic global partnership with Google Cloud to develop next generation marketing solutions on Google Cloud Platform.
With shrinking IT budgets, ever-evolving technology, and growing competition, managing data today is challenging. Historical on-premises data management solutions leave marketers with long procurement lead times, never-ending capital expenses, and frequent and expensive upgrades. Merkle addresses these challenges by helping clients build modern, secure, and cost-effective marketing data management solutions on Google Cloud Platform.
“Today, the amount of data to be collected and transformed, in concert with identity resolution and the integration of end-user marketing tools is unprecedented. As a Google Cloud Platform partner, we now have the global reach into one of the most advanced Cloud platforms to leverage our expertise on developing and managing next generation marketing solutions,” said Matt Mobley, chief technology officer of Merkle. “As a Google agency partner for many years, our enhanced partnership with Cloud builds our expertise across the Google product suite and further extends our commitment to the Google community.”
Merkle provides expert services across the Google marketing product suite. It is an authorized reseller and services provider for DoubleClick and Google Analytics in the US. In the UK, Merkle│Periscopix is a Certified Marketing Partner for DoubleClick Search, Bid Manager, and Campaign Manager with certifications including Google Analytics, Tag Manager, Optimize, and Data Studio.
Alongside Google, Merkle will co-host a complimentary workshop at Google’s Chelsea Market, New York office on Monday, October 23, 2017 from 8:00a.m. -12:00p.m. ET. The workshop, “The Analytics Workshop on Google Cloud Platform” is designed for marketing analysts, IT managers, architects, and developers looking to gain hands-on working experience on the Google Cloud Platform by solving very common problems around marketing use cases they are faced with in their day to day business functions. To register for this workshop or to find out about upcoming workshops in D.C. and Seattle, click here.
If interested in moving data and analytics to the Cloud, learn about Merkle's Cloud services at merkleinc.com/googlecloud.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.