Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it is a Snapchat Audience Match API Partner. Through the audience match API, Snapchat will enable advertisers to take customer relationship marketing (CRM) level data – email and mobile ID – and anonymously match that data with Snapchat’s trove of consumer data to reach more consumers more accurately and at scale.
Through M1, Dentsu Aegis Network’s people-based marketing platform, brands can improve their engagement with customers to access a true target market while optimizing spend. The combined solution enables audiences to be targeted on a person level, with more relevant ads across mobile devices. This presents a new channel for reaching the 150+ million daily active Snapchatters; more than 60 million of them in the US and Canada.
“We are excited to partner with Snapchat, one of the fastest growing, people-based marketing platforms, for its audience match program,” said John Lee, chief product and data officer at Merkle. “This powerful tool will be a game-changer in the marketplace as well as an exciting development for our clients.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.