Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it will host a webinar titled Psst, It’s All About the Data – How to Implement Your ABM Strategy. The event will take place Thursday, December 7, at 1:00 p.m. ET, and will feature Ronak Parikh, VP data solutions at Merkle and Robert Peterson, research director at SiriusDecisions.
Account-based marketing (ABM) is not just a trend; it is proving to be a significant component of growth for B-to-B companies. Knowing how to create and execute a strategy is critical, but equally important is good data. During the webinar, attendees will learn the five key priorities that leaders need to focus on to adopt, operationalize, and optimize ABM.
“Data is fueling every step of the ABM process,” said Parikh. “This webinar will help marketers understand the critical role that good data plays in ABM initiatives and how measurement must extend beyond leads. I will explain why first-party data is the most important asset and how it is a differentiator from the competition.”
To begin your ABM journey, contact the Merkle team today.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.