Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it will host a webinar titled The Baidu Playbook: Dos & Don’ts for Digital Marketers. The event will take place Tuesday, September 26, at 11:00 a.m. ET, and will feature Merkle speakers Dalton Dorné, senior vice president, marketing, Alex Turowski, director, SEM, and Hermes Ma, senior manager, search, Greater China & South Korea.
China can be a complex and sophisticated market for digital marketers. Concerns around translation, transparency, and different technology can be overwhelming for marketers. To seize the massive opportunities in China, the first step for international brands is to tap into China’s search engine marketing, specifically, Baidu. During the webinar, attendees will learn what it takes to successfully launch a digital media program in China, as well as the common pitfalls to avoid.
Marketers can learn more about this digital media landscape and how to be successful with digital marketing in China by reading Merkle’s complimentary white paper, The Baidu Marketing Playbook: Dos and Don’ts for Digital Advertising in China.
“It’s no secret that China is a sophisticated market for digital advertisers,” said Dorné. “Marketers shouldn’t be intimidated by the intricacies of a China-based digital strategy or allow them to be a roadblock to seizing the vast opportunity of this massive market. This webinar will help simplify some of the complexities of embarking on a search strategy with Baidu and help marketers avoid some of the most common pitfalls.”
To learn how to build or grow your organization’s strategy in China, contact the Merkle team today.