Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it will host a webinar titled The Baidu Playbook: Dos & Don’ts for Digital Marketers. The event will take place Tuesday, September 26, at 11:00 a.m. ET, and will feature Merkle speakers Dalton Dorné, senior vice president, marketing, Alex Turowski, director, SEM, and Hermes Ma, senior manager, search, Greater China & South Korea.
China can be a complex and sophisticated market for digital marketers. Concerns around translation, transparency, and different technology can be overwhelming for marketers. To seize the massive opportunities in China, the first step for international brands is to tap into China’s search engine marketing, specifically, Baidu. During the webinar, attendees will learn what it takes to successfully launch a digital media program in China, as well as the common pitfalls to avoid.
Marketers can learn more about this digital media landscape and how to be successful with digital marketing in China by reading Merkle’s complimentary white paper, The Baidu Marketing Playbook: Dos and Don’ts for Digital Advertising in China.
“It’s no secret that China is a sophisticated market for digital advertisers,” said Dorné. “Marketers shouldn’t be intimidated by the intricacies of a China-based digital strategy or allow them to be a roadblock to seizing the vast opportunity of this massive market. This webinar will help simplify some of the complexities of embarking on a search strategy with Baidu and help marketers avoid some of the most common pitfalls.”
To learn how to build or grow your organization’s strategy in China, contact the Merkle team today.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.