Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it will host a webinar titled Path to Donor Centricity: The Analytic First Steps. The event will take place Tuesday, April 18, at 2:00 p.m. ET, and will feature Chris Pritcher, VP, analytics of Merkle’s Nonprofit practice and Ann Doolittle, associate director, analytics.
“Getting to know your donors does not require a strategic plan, organizational restructuring or a technology shift, but it does require a fundamental shift in your marketing paradigm,” said Pritcher. “Join us to learn how to concretely plan for the analytically-led first steps along the path to people- based marketing and true donor centricity.”
The first steps along the donor-centric journey begin by simply getting to know your donor as a person and not as a revenue stream. During the webinar, attendees will learn a four- step analytic plan that answers to the following questions:
How much are my donors worth?
Who are they and how do they engage with me today?
What motivates them to engage?
What offers are they most likely to engage with in the future?
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.