Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it has released its 18th installment of Dossier. The 2017 Volume 8.1 Dossier illustrates best-of-breed digital marketing strategies along with in-depth analyses of industry developments, shifting priorities, and changing approaches. As a digital marketing resource, Dossier is a complimentary, semi-annual collection of articles that outline best practices and reinforces a data-driven approach to online marketing.
Delivering actionable insights on topics that include search, video, and multi-channel marketing this volume of Dossier features the following articles:
Preparing for Google’s Mobile-First Search Index
Advertising with Amazon Sponsored Products
Loyalty’s Powerful New Role in the Successful Enterprise
Why Google Shopping Yields Smaller Orders, and Why That May Be Okay
Say Goodbye to Keywords- Baidu Industry Bidding
“As part of our commitment to sharing our insights and innovation in people-based marketing, we are excited to release version 8.1 of Merkle’s Dossier,” said Mark Ballard, senior research director and editor of Dossier. “As a compilation, it provides practical takeaways for marketers from some of the sharpest minds in the digital industry. This edition features thought-provoking articles addressing a number of important and timely topics, including Google’s move to mobile-first search index, Amazon Sponsored Products, loyalty marketing, and Baidu bidding.”
Marketers can learn more about the 2017 Volume 8.1 Dossier by visiting the Merkle website.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,000+ employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 29 offices in EMEA and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.