Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it has released its 19th installment of Dossier. The 2017 Volume 8.2 Dossier highlights current best-of-breed digital marketing strategies along with savvy analyses of industry developments. As a trusted resource for digital marketers, this complimentary, downloadable e-book, outlines best practices in digital strategy and tactical steps to improve the performance of digital marketing campaigns.
Dossier delivers insights on topics that include search, artificial intelligence, voice search, and loyalty program success. This volume features the following articles:
- Top 10 Tips for Optimizing YouTube Videos for SEO
- The AI Invasion of Digital Marketing
- Technical SEO: What Does It Mean and Why Is It Important?
- Voice Search: The Present Realities and the Opportunities Ahead
- The Roadmap to Loyalty Program Success
“Merkle is committed to helping clients achieve competitive advantage through people-based marketing. Our most recent issue of Dossier is curated around industry trends and technical developments that enable marketers to create richer personal experiences with their customers,” said Dalton Dorné, SVP of Marketing at Merkle. “Understanding the latest in voice search and AI, and how they can improve your marketing program, is critical for today’s modern marketers.”
Marketers can learn more about the 2017 Volume 8.2 Dossier by visiting the Merkle website.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.