Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, has been awarded the Adobe 2016 Emerging Partner of the Year, Americas. This honor was presented to Merkle on March 20, 2017 during Partner Day at the Adobe Summit in Las Vegas.
As an Adobe Global Alliance Partner with an industry vertical approach and Specialized status in Adobe Campaign, Adobe Experience Manager and Adobe Analytics, Merkle enables brands to turn their Adobe Marketing Cloud investments into precisely tailored customer experiences.
Merkle grew its full cloud Adobe business at first through industry vertical success in Healthcare and High Tech. Bolstered by the 2016 acquisitions of Axis41, a leading digital agency, and DBG, a UK-based data solutions provider, Merkle expanded its partnership to become a global Adobe partner with the full range of platform capabilities.
Merkle recently launched the Merkle Innovation Cloud (MIC), a rapid prototyping environment that brings to life user experiences on the Adobe Marketing Cloud, targeted with Merkle people-based data.
“We are honored to be recognized by Adobe with this award. As an Adobe partner since 2015, we are thrilled at the rapid uptake by digital marketers of Merkle’s performance marketing know-how and data with Adobe’s leading digital marketing solutions. We look forward to continuing to drive client success through innovation with Adobe in our partnership,” said David Skinner, vice president, Strategic Alliances and Partnerships, Merkle.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,200 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.