Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that Forrester Research, Inc., an independent research firm, ranked Merkle as a Leader in The Forrester Wave™: Search Marketing Agencies, Q4 2017.
The Forrester report assessed the state of the search marketing landscape by evaluating the strengths and weaknesses of the top twelve search marketing agency vendors across 25 criteria. The evaluation focuses on current offerings, strategy, and market presence.
Merkle received the highest possible scores in the market research, media, collaboration, and revenue criteria. In the paid search criterion and strategy category, Merkle scored among the highest of all the providers evaluated. According to the report, “Merkle earns great feedback for its paid search offering due to its method of categorizing known, semi-known, and unknown audiences to personalize and target searchers. Merkle’s execution road map received high praise for its focus on deepening its vertical expertise in industries struggling with digital disruption and its plans for a digital business school to advance its employees’ careers.”
Furthermore, Collin Colburn, senior analyst at Forrester, wrote in the report, “We recommend Merkle to marketers that require deep vertical expertise -- Merkle focuses on seven industries including travel, retail, and nonprofits -- and is looking to use search to guide the rest of its digital media planning and investments.”
“We are honored to be named a Leader in search marketing by Forrester,” said Coleen Kuehn, chief media officer at Merkle. “As a leading global people-based marketing agency, we leverage an individual’s identity, location, and search intent to maximize search value for our clients.”
To read the full The Forrester Wave™: Search Marketing Agencies, Q4 2017 report, click here.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.