Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the appointment of Alex Yoder to executive vice president, analytics. In this role, Yoder will be responsible for the continued expansion of Merkle’s analytics solutions, including its media, audience, and experience analytics capabilities.
“Merkle’s rapid global growth and leading position as an analytics powerhouse for the past 25 years sets it apart from its competitors,” said Yoder. “As the marketing and media worlds converge, analytics plays a critical role. This makes for a very exciting time to join the Merkle team when we can provide game-changing impact for our clients.”
Yoder has tremendous executive level experience having held president or CEO level roles at Trueffect, Inc., Ebiquity, Inc. and Webtrends, Inc., where he was instrumental in major rebranding efforts; product, solution, and technology enhancements; team and organization development; and driving sales growth. As an accomplished leader, he strives to help organizations see through their full potential by focusing on team member strengths, collaboration, and strong clarity of purpose.
“As Merkle continues to expand its analytics capabilities, Alex’s strong reputation in the industry and proven track record of success make him uniquely qualified to further scale Merkle’s analytic prowess,” said Craig Dempster, global services leader at Merkle.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.