Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the appointment of Claire Billings to vice president of marketing, Europe.
In her new role, Billings will focus on supporting the growth of Merkle Europe by bringing strong leadership and a unified approach to marketing in the region. In the last 18 months, the company has grown rapidly to over 850 people in six offices in two markets with its acquisition of Periscopix, DBG, Comet, Aquila, and Divisadero.
“I’m excited to join Merkle during a critical stage in its European growth trajectory,” said Billings. “This is a great opportunity to help bring to market Merkle’s people-based marketing expertise. At a time when consumers expect brands to know who they are and what they want, Merkle enables companies to deliver addressability at scale through data, technology, and customer strategy.”
Billings is an accomplished agency marketing specialist. She has nearly eight years’ experience building media, CRM, and digital agency brands with a results-driven approach that focuses on driving awareness and understanding of agency propositions and expertise.
In addition to her extensive marketing experience, Billings was a respected journalist for over a decade working with leading marketing and media trade press. She joins Merkle from MEC, where she was responsible for building the brand in the UK to support new business, talent acquisition, and client growth. Prior to MEC, Billings was the head of marketing and communications at RAPP, where she oversaw the marketing and communications strategy across its data, CRM, and media agencies.
“Claire’s wealth of experience and proven success as a marketing and communications leader make her a perfect fit for Merkle as it establishes itself as the authority in people-based marketing in the UK and European market,” said Tim Berry, President, Merkle Europe. “She will be a tremendous asset to these teams as we continue to expand our global footprint and leadership position in Europe.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.