Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the appointment of Coleen Kuehn to chief media officer. In this role, Kuehn will be responsible for the leadership of Merkle’s media portfolio across search, display, social, and performance media as well as overseeing communications strategy capabilities.
“Merkle is uniquely positioned as the agency of the future, and one of the few agencies that can make people-based marketing a reality. With a number of recent high-profile media wins and the backing of the Dentsu Aegis Network, it’s an exciting time to join this high caliber team. I look forward to tapping into Merkle’s innovative platform and solutions to drive value for our growing roster of clients,” said Kuehn.
Kuehn is a seasoned executive with 20 years of experience in marketing, strategic planning, digital media, and technology. As an innovative and results-driven leader, Kuehn was named one of Advertising Age’s esteemed “Women to Watch.” She began her career in marketing and product development roles for American Express and The Coca-Cola Company after receiving an MBA from University of Michigan’s Ross School of Business.
Prior to joining Merkle, Coleen served as president at Mediavest, a global agency, where she was responsible for strategic oversight, integrated solutions, and client adoption of new technologies. Prior to Mediavest, Kuehn held key leadership roles at Havas and MediaCom.
“I’m thrilled to welcome Coleen to lead Merkle’s expanding media practice,” said Craig Dempster, global services leader of Merkle. “She brings deep expertise and a future-oriented spirit that fits Merkle’s culture and is essential to our clients’ success.”
Over the past few years, Merkle’s long-established leadership has proactively complemented its team with seasoned C-level talent from frontrunners such as Accenture, Havas, iCrossing, Omnicom, Razorfish, and SapientNitro. Kuehn is the most recent high-visibility hire for Merkle as the agency continues to build a bench of visionary senior executives with deep industry experience.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.