Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that Craig Dempster has been appointed president of Merkle Americas. In his newly created position, Dempster will be responsible for overseeing all aspects of Merkle’s Americas operations, including sales, account management, solutions, services, and marketing. In addition, he will be responsible for the discovery and management of acquisitions that support the strategic direction of Merkle’s Americas plan.
“I’m thrilled to be leading Merkle Americas’ team of 3,500 employees as we aim to deliver exceptional value for our clients across the full spectrum of Merkle’s people-based marketing competencies,” said Dempster. “Merkle is known for its relentless pursuit of the industry’s best talent, and the team we have built in the US is at the heart of our success. I’m ready to rise to the challenge of steering the team to the next level of growth in the Americas, both organically and through acquisition.”
Dempster has been a member of Merkle’s executive team for more than a decade. Since joining Merkle in 2006 as Corporate Vice President of Merkle’s Content Solutions Group, Dempster has made enormous contributions to Merkle’s business and has held various leadership roles, most recently leading the agency’s global services business. In this role, he led the development and delivery of all Merkle services worldwide and steered several of Merkle’s corporate acquisitions, including IMPAQT, Social Amp, 5th Finger, New Control, RKG, and Periscopix.
“This is an exciting time of growth for our industry and for Merkle. We will continue to take bold steps to transform our company into a fully integrated, global people-based marketing agency, helping our clients deliver superior customer experiences and build sustainable competitive advantage,” said David Williams, president and CEO of Merkle. “Craig has built an outstanding leadership team that has raised our game in the space, as evidenced by our roster of clients. Having worked closely with Craig over the past decade, I have great confidence in his ability to lead our Americas organization into the next generation of people-based marketing.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.