Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the appointment of Joanne Zaiac to chief client officer of Merkle Americas. In this role, Zaiac will be responsible for the development of the strategic vision and value proposition for Merkle’s account management and client services, supporting the growth and evolution of client brands and their success in the marketplace.
“I’ve always admired Merkle for being an innovative performance marketing agency, and I’m excited to join this high caliber team in its mission to be the global leader in people-based marketing,” said Zaiac. “Client service is my passion, and I welcome the opportunity to grow the agency’s client- centric focus and strengthen Merkle as best in class for client service.”
Zaiac, a seasoned executive with over 30 years of advertising industry experience, joins Merkle from DigitasLBi North America, a leading global digital advertising agency, where she spent more than 18 years in senior level positions. Most recently, as the chief operating officer for DigitasLBi North America, Zaiac was responsible for driving operational transformation and delivering great value to clients while maximizing efficiencies. Prior to this role, Zaiac served as president of the DigitasLBi New York region for over 10 years where she drove the significant expansion and growth of Digitas NY and Atlanta. She oversaw the innovative, strategic, and digital marketing programs that helped transform and build brand equity for Fortune 100 brands. Zaiac also held key leadership roles at Havas Dentsu Marsteller and Wunderman Worldwide/Young & Rubicam.
Joanne Zaiac serves on the board of directors for DSW and Junior Achievement New York. She is also an executive member of She Runs It (formerly Advertising Women of New York).
“Joanne is a proven client relationship leader and strong developer of talent and high performing teams. Her business acumen and expertise in the digital marketing and advertising industries will be a tremendous asset in providing strategic counsel to our growing roster of clients,” said Craig Dempster, president, Merkle Americas
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.