Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the appointment of Mac Delaney to senior vice president, media investment and strategy. Delaney will be responsible for the focused management and expansion of Merkle’s top media partnerships.
In this role, Delaney will lead the customization of unique ad opportunities and media investment strategies for Merkle’s largest media clients. He will also oversee collaboration with Merkle’s Dentsu Aegis Network counterparts for seamless integrations among all partnerships. Delaney will report to Coleen Kuehn, chief media officer at Merkle. In Delaney’s previous role as head of programmatic at Merkle, he oversaw the development of Merkle’s programmatic display and social go-to-market strategy and offering. Additionally, he was responsible for identifying and managing the technology, media, and data partnerships that deliver programmatic and social programs.
“I’m extremely proud of the work that has been done as our media practice has grown. This new role provides a great opportunity to strengthen our media business, advance our approach to media investment, and support Merkle’s overall people-based marketing efforts. Most importantly, helping our teams deliver meaningful results to our clients,” said Delaney.
“Over the past two years, Merkle’s media business has driven significant growth both in size and sophistication of its media portfolio. With Mac’s experience and proven success, he is the perfect fit to provide strategic consultation and innovation for our clients as we continue to collaborate with industry-leading media partners,” said Kuehn.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.