Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the appointment of Paul Walczyk to vice president, client service group leader. In this role, Walczyk is a leader within Merkle’s client service group who will lead the management of resources serving clients to deliver on our promise of executing on people-based marketing strategies.
“I am thrilled to join Merkle’s tremendously talented, smart team where I will focus on creating meaningful, personalized customer experiences and competitive advantage for our clients,” said Walczyk. “The opportunity to serve and help grow the world’s leading brands is beyond exciting.”
Walczyk joins Merkle from Havas Worldwide, where he served as the global account director, leading an integrated agency team for a global brand. Prior to that, Walczyk was the senior vice president of marketing for One Main Financial, a Citi company, where he was responsible for all direct marketing acquisition and customer campaigns, to drive qualified leads to the 1,100 branches around the country. Walczyk also held key roles at American Express, GE Capital, and Constellation Energy.
“Paul is a seasoned marketing expert with over 15 years of helping B2C and B2B Fortune 100 clients grow and achieve success across several industries. With his diverse background and extensive experience, he will be a tremendous asset for furthering our long-lasting client relationships,” said Michael Komasinski, global chief operating officer, Merkle.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.