Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it has become an agency partner to Demandbase, the leader in Account-Based Marketing (ABM) that offers the only end-to-end ABM platform.
Demandbase’s data and leading technology solutions coupled with Merkle’s customer-centric business strategy and agency services provides brands with world-class, Account-Based Marketing solutions. As the future of B-to-B marketing is becoming more personal, Merkle’s focused B-to-B solutions help the best brands in the world create competitive advantage through people-based marketing. The strategic partnership enables B-to-B organizations to deliver highly relevant, personalized, and real-time experiences to engage audiences and win customers.
“We are extremely excited to be forging this partnership with Demandbase as their data and technology is a critical component to our ABM strategy and services. The combination of Merkle and Demandbase will deliver huge value to our clients,” said Adam Mincham, vice president, High-Tech and B-to-B at Merkle.
“The ABM category is growing rapidly and agencies are poised to play an important role in the next stage of ABM’s adoption and expansion,” said Kent Ragen, vice president, Channel Sales and Alliances at Demandbase. “Merkle is a best-in-class agency with deep expertise in B-to-B marketing and we’re thrilled to partner with such a high caliber agency to further grow the ABM category and support companies in their ABM journey.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.