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Merkle Releases 2017 SEO Playbook for Retailers

January 16, 2017
Columbia, MD

Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it has released SEO for E-Commerce: The Fundamental Guide to Search in 2017.  Available as complimentary thought leadership, the playbook will equip retail SEOs with best practices on how to integrate important tactics into their strategy, and with ways to ready themselves for organic growth.  

For marketers who are creating and updating their strategy for 2017, the playbook provides a comprehensive review of what happened in search in 2016, followed by action items and enhancements to prepare for in 2017. Retailers will learn what changes to expect in the search landscape for 2017, how to approach developments in mobile, local optimization, the benefit of HTTPS and HTTP2, and much more.

“Everything from Google’s Possum update for local search, to understanding Accelerated Mobile Pages (AMP), to adopting HTTP2 is covered with actionable insight,” said Jake Haskins, Senior Account Manager, SEO.  “In 2017, the bar will raise for e-commerce, and SEOs need a real-time guide to understand what’s coming and how to prepare.”

Marketers can learn more about 2017 SEO strategy by viewing the on-demand webinar Code Freeze Crushers Making the Most of Q4 for SEOs in Retail on the Merkle website.

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,200 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

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