Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it has released a new report, The Road to Mobile First: A Technical SEO Guide. Google declared that starting next year, search indexing prioritization will change from desktop to mobile devices. Merkle’s guide details how to prepare for mobile-first indexing and how to track the impact.
The comprehensive technical SEO guide includes a detailed outline of mobile configurations, guidelines for mobile-first indexing, and considerations for separate mobile sites in addition to providing reporting and benchmarking resources.
“Mobile search is becoming more prominent every day, making it easy to see why Google has made it a priority,” said Adam Audette, SVP of SEO at Merkle. “With Google recognizing the importance of mobile search and updating its index to be mobile-first, brands must shift their mentality from a desktop-focused approach to a mobile-first mindset. Capitalizing on the rapidly growing mobile audience is a crucial change that brands must respond to.”
Marketers can learn more about the future of mobile advertising and how to prepare for the upcoming changes by attending the complimentary webinar, featuring Google, on Thursday, June 29 at 2:00 p.m. ET. The webinar, The Road to Mobile-First: User Experience & SEO, will be led by Grace Dolan, head of marketing performance at Google; Adam Audette; Melody Petulla, senior manager of SEO, Merkle; and Austin Blais, senior manager, SEO at Merkle.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.