Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it will host its annual Technology Marketing and B-to-B Exchange. The event will take place October 3 & 4 at Belmond Charleston Place in Charleston, South Carolina.
The theme of the event, Navigating the New World: The Empowered Customer, focuses on how Tech and B-to-B organizations are transforming, and the skills needed to effectively compete in today’s crowded and dynamic marketplace. Attendees will discover new approaches and tools for developing a detailed customer strategy and gather insights on running customer-centric, omni-channel programs.
Speakers for the event include Vincent Hontebeyrie, EMEA Commercial CRM & Contract Strategy, Dell EMC and Lori Wizdo, VP, Principal Analyst, Forrester Research.
“Merkle’s Technology Marketing and B-to-B Exchange is a great opportunity for Tech and B-to-B marketers to gain an improved understanding of the modern customer and hear more about the latest industry trends in omni-channel marketing, machine learning, and decisioning,” said Michael McLaren, executive global group director, High Tech and B-to-B for Merkle. “Our goal is for attendees to walk away understanding the approaches to proving the value of marketing to the organization.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.