Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that Merkle|Comet has won the 2017 Pega Partner Excellence in Thought Leadership Award: Customer Engagement. The award was presented during PegaWorld 2017 taking place June 4-7 in Las Vegas, NV. This marks the fourth Pega Partner Excellence Award for Merkle|Comet.
The Partner Excellence Award reflects Pega’s expectations of alliance success, using objective criteria to select and reward partners for demonstrating exceptional performance. Merkle|Comet overcame tough competition to receive this year’s recognition for their excellence in Customer Engagement. Merkle|Comet demonstrated leadership with the largest number of Pega® Marketing and decisioning solutions, the largest number of skilled Pega Marketing resources in the ecosystem, and through demonstrating close collaboration with Pega Consulting for Pega Marketing projects.
"Pega partners are playing an increasingly significant role as we continue to help businesses quickly evolve to meet the challenges of the digital age," said Ken Nicolson, VP of Global Alliances, Pegasystems Inc. "These exemplary award winners are prime examples of how our partner community drives innovation and business transformation at some of the world's leading companies."
"We are delighted to receive this Partner Excellence in Thought Leadership award for expertise in leveraging Pega marketing and decisioning solutions to help leading companies realize world class customer engagement through our Logic Accelerators and specific work on integrating adtech and martech into our clients’ businesses,” said Iain Levein, SVP Global Pega Practice, Merkle|Comet. “Our alliance with Pega strengthens year on year as we continue to build the largest number of skilled Pega Marketing resources in the Pega partner ecosystem. This award underscores Merkle|Comet’s reputation as a leading Pega partner in helping global corporations transform and optimize their customer interactions across the digital enterprise."
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.