Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that Dalton Dorné, vice president of marketing, has been named to the Direct Marketing News Marketing Hall of Femme, Women to Watch list. She joins an elite group of women who represent a diverse set of industries and companies. All of the honorees are highly customer-focused, innovation-minded marketers that serve as both mentors and team leaders.
Women to Watch is part of the inaugural Hall of Femme program and salutes the women in marketing who have demonstrated standout work and are leaders of the coming generation. Dorné exceeds the program criteria as a data-informed, digitally savvy marketer who drives a growth agenda with direct impact on the company pipeline and revenue. Part art, part science, she understands the value of data and how to gather insights that successfully progress people at various stages of the customer journey.
“Dalton’s focus and commitment to driving growth and moving the business forward is unwavering. She positions content and thought leadership as a true go-to-market asset — delivering against all stages of the journey, from new customer acquisition to expanding existing client relationships,” said George Gallate, EVP and CMO of Merkle. “Her can-do enthusiasm is infectious among the team she leads while flawlessly executing a matrixed marketing plan that is always on, always testing, always performing.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.