Merkle, a leading technology-enabled, data-driven performance marketing agency and part of Dentsu Aegis Network, announced the featured guest speakers for its 11th annual Digital Marketer Summit being held April 10-12, 2018 in Charlottesville, Virginia.
This year’s Digital Marketer Summit brings together digital marketers for two days of intensive learning. In the age of experience, what brands know about the individuals that make up their audience determines the level of experiences that they can create. The Summit will show attendees how to reach known people through display, search, paid social, mobile, video, and apps and will also discuss the best strategies for product marketing with Amazon and Google. Featured speakers for the event include:
· Sallie Atsalis, manager, marketing operations, CRM, OnStar
· Courtney MacConnell, head of shopping, Google
· John McGrail, senior manager of digital marketing, Nestlé Waters North America
· Chip Scovic, VP of Adobe Advertising Cloud
“Merkle’s Digital Marketer Summit is a great opportunity to hear from industry experts on how leading organizations are tackling today’s marketing challenges and learning how to apply the latest trends in digital. Marketers will take away better practices for segmentation, market value proposition, and omni-channel journey strategy that will transform their marketing programs,” said Dalton Dorné, SVP, Marketing for Merkle Americas.
To find out more about the conference and to request a spot at this must-attend event, visit the Digital Marketer Summit event site.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.