Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that Merkle|Periscopix has been named Performance Agency of the Year at The Drum Search Awards.
The team scooped the honour at a glittering ceremony, beating off stiff competition to take the prestigious title.
The award recognised the agency’s market-leading performance in people-based marketing and the team’s deep levels of specialism spanning paid search, programmatic display, social media, customer experience, advanced analytics and SEO.
Merkle | Periscopix previously won the coveted title in 2015 and was highly commended in 2016.
“To be named Performance Agency of the Year at a time when the digital and advertising ecosystem is evolving so rapidly is a real testament to the talented team we have here,” said Thomas Byrne, SVP, Agency Services EMEA.
“I already know they’re the best in the business but to receive external recognition for the amazing work they do and the client relationships they have is fantastic and I’m extremely proud to reclaim the title.”
The accolade comes hot on the heels of Merkle | Periscopix winning Best App Install Campaign at the Performance Marketing Awards for its work with Reed.co.uk. This campaign was also shortlisted in the PPC Best B2B Campaign category at The Drum Search Awards.
Other agencies shortlisted in the Performance Agency of the Year category were Verve Search, Roast, Click Consult, iProspect, Epiphany, Jellyfish, The Media Image and Forward3D.