Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that Merkle|Periscopix has been named Performance Agency of the Year at The Drum Search Awards.
The team scooped the honour at a glittering ceremony, beating off stiff competition to take the prestigious title.
The award recognised the agency’s market-leading performance in people-based marketing and the team’s deep levels of specialism spanning paid search, programmatic display, social media, customer experience, advanced analytics and SEO.
Merkle | Periscopix previously won the coveted title in 2015 and was highly commended in 2016.
“To be named Performance Agency of the Year at a time when the digital and advertising ecosystem is evolving so rapidly is a real testament to the talented team we have here,” said Thomas Byrne, SVP, Agency Services EMEA.
“I already know they’re the best in the business but to receive external recognition for the amazing work they do and the client relationships they have is fantastic and I’m extremely proud to reclaim the title.”
The accolade comes hot on the heels of Merkle | Periscopix winning Best App Install Campaign at the Performance Marketing Awards for its work with Reed.co.uk. This campaign was also shortlisted in the PPC Best B2B Campaign category at The Drum Search Awards.
Other agencies shortlisted in the Performance Agency of the Year category were Verve Search, Roast, Click Consult, iProspect, Epiphany, Jellyfish, The Media Image and Forward3D.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,200 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.