Merkle, a leading technology-enabled, data-driven performance marketing agency, has announced it has been awarded certification in Adobe Audience Manager - the first to gain multi-country accreditation.
The certification, which recognises Merkle’s expertise in Adobe’s data management solution platform, has been granted to Merkle’s teams in both the UK and Spain.
Adobe Audience Manager is a sophisticated DMP which helps build unique audience profiles in order to identify the most valuable segments and use them across any digital channel.
“Merkle is the first Adobe Solution Partner to have multiple certifications in Europe” said Ben Gott, SVP, Digital Analytics, EMEA.
“We’re proud and delighted with recognition both in the UK and Spain as the certification further strengthens our already deep relationship with Adobe and the continued investment in our team members to be specialists and true experts in our Partner platforms.”
London-based Patrick Heath (Ad Tech Director) and Jasmine Assefi, (DMP Specialist), along with Spain-based Javier Millán (Head of DMP) and Jose Manuel Arabia (DMP Specialist) are the first Merkle recipients of the certification.
As an Adobe Global Alliance Partner, Merkle enables brands to maximise their Adobe Experience Cloud investments by creating precisely tailored customer experiences.
Earlier this year Merkle became the first agency to be awarded Global Specialised Partner status for Adobe Campaign, part of Adobe Marketing Cloud, after adding Asia Pacific regional specialisation to its existing status in America and EMEA.
Merkle, which first joined the Adobe Solution Partner programme in 2016, expanded in Spain with the acquisition by Dentsu Aegis Network of data intelligence agency Divisadero in 2017.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,200 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.