Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, today announces it has achieved ‘Google Marketing Platform Certified’ status in addition to its existing Google Cloud Partner partnership.
The status follows Google’s recent announcement that it has simplified its ad-tech and analytics suite. Named ‘Google Marketing Platform’, it now integrates the Doubleclick Digital Marketing Platform with the Google Analytics 360 suite. Google is also re-launching their partner programme to work more closely with agencies with specialisation in both the ad-tech and analytics stacks. The move stays true to Google’s ethos to simplify the landscape for both agencies and brands, and provide a robust network of partners to help make the most of the technology.
Aligned with Merkle’s core principles of excellence, transparency, data-centricity and portability, being ‘Google Marketing Platform Certified’ will allow its clients to take more control and ownership of their analytics and ad tech platforms.
Ben Gott, SVP Digital Analytics Merkle, said “Performance media is only possible when planning and buying is connected to an accessible and data-rich analytics environment, so bringing these platforms together will bring significant efficiencies to our clients. We welcome the fact that our clients will have more control and firmly believe that the more our clients know, the better.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.