Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, has topped the league table for growth in this year’s Econsultancy Top 100 Digital Agencies Report.
An increase in brands looking to adopt Merkle’s people-based marketing approach helped bolster the company’s UK fee income from digital activity by a staggering 73% in 2017 vs. the previous year – more than double the growth of any of the other agencies listed in the top 10.
The impressive increase, which sees Merkle jump from 14th to 11th place in the overall rankings, has been helped by an unprecedented run of high-profile new clients including Diageo, William Hill and The Trainline.
EConsultancy’s Annual Report, now in its 16th year, is a prestigious industry publication, providing comprehensive analysis, commentary on the state of the digital industry and definitive listings to help businesses choose the right partner. The report lists the Top 100 Digital Agencies ranked by their fee income from digital activities in the UK.
“This is a fantastic result and this significant rise up the table reflects our rapid growth in the UK. More and more brands are adopting our people-based marketing approach to drive business transformation through performance media, marketing technology, analytics, customer experience and CRM,” said Michael Komasinski, president, EMEA.
“To have achieved such growth – far greater than any of our competition – is a testament to the hard work and expertise of out teams and the depth of our capabilities, which continue to deliver exceptional results for our clients.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.