Merkle EMEA (www.merkleinc.com/emea), a leading technology-enabled, data-driven performance marketing agency, announced that the company has been honoured with two DMA Awards.
At the annual DMA Awards, Merkle won Gold in the Best Use of Search category for their innovative machine learning campaign for Twitter and Bronze in the Best use of Email category for SEAT UK with Proximity London.
The DMA awards programme has been rewarding campaigns that make a difference for over three decades, attracting entries from outstanding brands and agencies in UK marketing.
This year’s shortlist included entries from over 60 agencies across the 34 categories which were rigorously judged across 4 days and 35 juries – making it one of the toughest award shows to win.
“Winning at the DMA Awards is a fantastic achievement. The competition is strong and the judging process rigorous, and it is great to have our work for Twitter and SEAT UK recognised at this ceremony” said Claire Billings, VP, Marketing EMEA.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.