Merkle, a leading technology-enabled, data-driven performance marketing agency, has been recognised as an industry leader in diversity and innovation, winning two prestigious Data IQ Awards.
The team from Merkle Aquila, took the honours for Best Diversity Data Programme and Most Innovative Data Management Solution, beating off stiff competition in both categories to take the coveted titles.
In the Best Diversity Data Programme, the judges were impressed with the different approach Merkle Aquila takes to talent acquisition to attract the broadest mix of applicants.
Among its team of 95 analysts and data practitioners, there are 21 different nationalities represented, and even more languages spoken. Whilst the main business language is English, it is not unusual to hear French, Polish and Greek commonly used with some interviews taking place bi-lingually. As a result, retention is high and - unusually for the industry - there is a 55% female/45% male split.
The judges said: “We all know how hard it is to attract great talent and that many candidates are put off by recruitment ads that are too specific or tech-oriented. Merkle Aquila appears to have found a better balance and is enjoying the results.”
The judging panel were also wowed by Merkle Aquila’s innovation on a major project with Total E&P UK, the country’s leading producer of oil and gas.
Merkle Aquila built an integrated data platform to cope with high volumes of data as the company transformed to a data-driven organisation, which has since been rolled-out across the UK business.
The complex project, delivered by the team in just nine months, won high praise from the judges, who said: “This is a remarkable solution for its scope and ambition which is now serving as a blueprint for a step change across the business globally.”
Neil Carden, Merkle Aquila’s Managing Director, said: “I could not be prouder of the team for achieving this outstanding recognition. The success in both categories is richly deserved by those who work so hard to inspire and innovate both internally and with our clients.
“These awards are testament to their talents in making this a great place to work and delivering outstanding results to our customers,” he added.
Merkle’s acquisition of Edinburgh-based Aquila Insight in 2017 strengthened the data analytics offering in EMEA and broadened the company’s foothold as a global leader in people-based marketing.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,200 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.