Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, today announces the introduction of its proprietary people-based, market agnostic data platform, DataSource, to the UK market.
DataSource offers UK brands access to the most comprehensive source of consumer identity and insight in the UK, combining the best offline and online data sets to create one identity graph overlaid with the most up-to-date view of UK consumers.
The platform is powered by insights on 51 million consumers across 26 million addresses, 40 million emails and 15 million cookies, all underpinned by a persistent offline and digital consumer identifier.
By creating a central hub of best-performing, market agnostic data, DataSource enables clients to seamlessly manage, activate and measure consumer relationships across all touchpoints.
Merkle combines DataSource with a range of specialist partnerships designed to customise the product to solve brands’ business challenges with the best data sets available. At launch these partners include Experian, life events specialists Twenty CI, automotive specialists RegIt and CAP HPI and location specialists the Local Data Company, with more to be announced in the coming months.
The announcement comes as consumers are increasingly demanding a personalised, highly-relevant brand experience, whilst simultaneously interacting with brands across more touchpoints than ever before. DataSource enables marketers to unlock the value of both online and offline customer behaviour, allowing them to match their first party data to other types of data across any device and channel on which consumers may have interacted.
Nick McCarthy, SVP Data Solutions, Merkle EMEA commented: “Our clients are increasingly looking towards a people-based future, but they need additional data sets to augment their owned first-party data in order to achieve their vision. DataSource provides clients with a holistic view of the consumer across both offline and online environments, using a data ecosystem designed with compliance at its core to deliver relevant experiences across the entire marketing landscape.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 6,800 employees, Merkle is headquartered in Columbia, Maryland, with 19 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.