Merkle, a leading technology-enabled, data-driven performance marketing agency and part of Dentsu Aegis Network, announced the appointment of Ted Stites to executive vice president, customer experience and marketing technology solutions for Merkle’s Asia Pacific region.
Stites will be responsible for the creation, execution, and overall performance of Merkle’s experience and marketing platform business, as well as remaining closely aligned to Merkle’s alliance and software partners.
“I’m thrilled to be joining the Merkle team in Asia Pacific and look forward to bringing Merkle’s people-based marketing capabilities to the Asian markets — helping clients deliver superior customer experiences and build competitive advantage,” said Stites.
Stites has nearly 20 years of industry expertise in marketing analytics, optimization, and automation, working with Fortune 1000 companies. Most recently, he served as the executive vice president of customer experience at Merkle in the Americas, and before that, he was the senior vice president, digital channel optimization where he led the experience and marketing platforms solution and delivery teams.
Prior to joining Merkle, Stites created the strategy and insights practice for digital experience agency Siteworx, as well as served as the president of Numeric Analytics, a digital analytics and optimization firm in the United States.
Zhengda ‘Z’ Shen, president, Merkle Asia Pacific, said: “Ted has been instrumental in rapidly growing Merkle’s experience and marketing platform business both in the United States and EMEA over the past three years. With Ted’s leadership, Merkle has emerged as one of the leading United States providers in this space and earned multiple industry accolades.
“Ted’s track record of creating and growing strategic relationships with top marketing platform players like Adobe, Salesforce and Oracle will accelerate Merkle’s ability to service strategic clients at scale. I’m very excited about the market opportunities in Asia Pacific, and I look forward to having Ted join our leadership team to continue the strong growth momentum,” he added.
Nick Waters, CEO of Dentsu Aegis Network Asia Pacific, said: “Merkle is a key part of Dentsu Aegis’ acceleration strategy and development in the area of people-based marketing in Asia Pacific. As we continue to evolve our performance offering in the region, we also invest in our people, who are essential to unlocking the power of data to create more engaging and powerful experiences.”
The appointment continues Dentsu Aegis’ investment of Merkle in Asia Pacific, with offices now operating in four markets Australia, China, Singapore and India.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.