Merkle (http://www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, today announces it has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC.
The verification is a significant acknowledgement of Merkle’s commitment to creating greater transparency in the UK digital display advertising market, as exemplified by the Good Practice Principles. For clients, this means greater confidence that their advertising will reach the right audience, at the right time, without being associated with any content that could jeopardise brand reputation.
Liz Rutgersson Head of Media at Merkle Persicopix, commented: “We pride ourselves on creating unique, personalised experiences so our clients can reach customers through relevant content, wherever and whenever they appear in the digital ecosystem. Being verified by JICWEBS further cements commitment to transparent digital advertising, and our belief in the importance of industry standards for ad verification”.
Ryan Hayes, Platforms Lead at Merkle Persicopix added: “Dealing with ad verification issues is in the interests of the whole industry, and we believe organisations such as JICWEBS that can provide industry-wide, unified standards for digital trading are a positive step forward”.
Simon Redlich, Chief Executive at ABC, said: “We are delighted to have verified Merkle to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. ABC’s verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.”
As a JICWEBS approved Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Service, please go to www.abc.org.uk/verification/brand-safety
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,200 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.