Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that Coleen Kuehn, chief media officer, has been named to Campaign US’s Digital 40 over 40 list. Coleen joins an elite group of the industry’s most gifted and accomplished digital talents over 40. Honorees represent a diverse background across interactive advertising, marketing, and design, but each provides outstanding and unique contributions to the state of digital marketing.
A seasoned executive with 20 years of experience in marketing, strategic planning, digital media, and technology, Coleen began her career in marketing and product development roles for American Express and The Coca-Cola Company, after receiving an MBA from University of Michigan’s Ross School of Business.
As Merkle’s chief media officer, she is responsible for a team of 500 digital professionals that span an ever-growing footprint in the Americas. Under her leadership, the team manages Merkle’s media portfolio across search, display, social, and performance media, in addition to overseeing the agency’s comprehensive communications strategy capabilities. In her first year at Merkle, Coleen integrated all of the media and channel offerings into an integrated, holistic offering. Of particular interest was her role in spearheading the development of a revolutionary and proprietary methodology for delivering people-based media. Largely attributable to Coleen’s stewardship, Merkle has recently been recognized with numerous industry accolades, which include being named Search Agency of the Year by MediaPost, a Leader in the Forrester Wave: Search Marketing Agencies, Q4 2017, Best Large SEO Agency by the US Search Awards, and the #2 Programmatic Agency by AdExchanger.
“Coleen’s ambition and commitment to driving innovation and advancing Merkle’s media practice is astounding. She is a remarkable leader and has accomplished so much in just her first year here at Merkle,” said Craig Dempster, president of Merkle Americas. “Throughout her career, Coleen has received a great deal of industry recognition, and with the results she has already delivered for Merkle, it’s no wonder Campaign US has joined her list of admirers.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.