LONDON, 21 May, 2019: Merkle, a leading technology-enabled, data-driven performance marketing agency, has appointed Anne Stagg to the role of VP, client services for EMEA.
In this role, Stagg is responsible for the strategic direction of a portfolio of clients, predominantly across retail and travel, as part of the EMEA Client Services leadership team. She has also been tasked with extending the delivery of Merkle’s best-in-class, integrated data-driven services, enabling clients to solve the complex business challenges facing them today.
Since its first major European acquisition in 2015, Merkle EMEA has grown to over 2100 employees, with 20 office locations across seven countries. This growth is part of Merkle’s drive to further enhance its people-based marketing proposition, creating a market-leading, holistic approach to performance media and marketing.
As Merkle looks to integrate its European acquisitions and consolidate its offering in the region, Stagg’s appointment will help support businesses in the region looking to implement a people-based marketing (PBM) approach to drive long-term growth.
Stagg brings with her a wealth of experience in this space, across consulting, planning, digital and data, having previously held the roles of Managing Director at Indicia, and Head of Client Management at Experian.
“I’m really impressed with the team Merkle has built, having worked with many of them previously. What most attracted me to the role was the opportunity to work with the very best talent and technology the industry has to offer. Merkle’s portfolio of clients is fantastic and perfectly aligned to my experience. It’s particularly exciting that the role enables me to be client facing, delivering cutting-edge solutions, whilst also developing my team to be the very best they can be.” said Stagg.
Michael Komasinski, president, Merkle EMEA, said: “Anne’s depth of understanding of the current marketplace, alongside her track-record of driving business growth for global clients is unrivalled.We hope her appointment will serve to further establish Merkle as the partner of choice for people-based marketing solutions.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.