LONDON, 21 May, 2019: Merkle, a leading technology-enabled, data-driven performance marketing agency, has appointed Anne Stagg to the role of VP, client services for EMEA.
In this role, Stagg is responsible for the strategic direction of a portfolio of clients, predominantly across retail and travel, as part of the EMEA Client Services leadership team. She has also been tasked with extending the delivery of Merkle’s best-in-class, integrated data-driven services, enabling clients to solve the complex business challenges facing them today.
Since its first major European acquisition in 2015, Merkle EMEA has grown to over 2100 employees, with 20 office locations across seven countries. This growth is part of Merkle’s drive to further enhance its people-based marketing proposition, creating a market-leading, holistic approach to performance media and marketing.
As Merkle looks to integrate its European acquisitions and consolidate its offering in the region, Stagg’s appointment will help support businesses in the region looking to implement a people-based marketing (PBM) approach to drive long-term growth.
Stagg brings with her a wealth of experience in this space, across consulting, planning, digital and data, having previously held the roles of Managing Director at Indicia, and Head of Client Management at Experian.
“I’m really impressed with the team Merkle has built, having worked with many of them previously. What most attracted me to the role was the opportunity to work with the very best talent and technology the industry has to offer. Merkle’s portfolio of clients is fantastic and perfectly aligned to my experience. It’s particularly exciting that the role enables me to be client facing, delivering cutting-edge solutions, whilst also developing my team to be the very best they can be.” said Stagg.
Michael Komasinski, president, Merkle EMEA, said: “Anne’s depth of understanding of the current marketplace, alongside her track-record of driving business growth for global clients is unrivalled.We hope her appointment will serve to further establish Merkle as the partner of choice for people-based marketing solutions.”