London, 5th February 2019: Merkle (www.merkleinc.com), a leading technology-enabled data-driven performance marketing agency, has appointed Greg Womack to the newly-created role of vice president of enterprise sales EMEA. Womack joins the agency from Adobe, where he was director of strategic accounts.
This appointment follows an unprecedented period of double-digit growth for Merkle over the past 12 months. It also responds to the growing demand from brands to maximise value from existing technology investment and ensure that they have the right technology in place to answer their business needs.
In his new role, Womack’s primary focus will be building on this growth by delivering people-based platforms and solutions to clients at scale across the EMEA market. As vice president of enterprise sales, he will lead the Salesforce alliance partnership, selling across Merkle’s portfolio of services including technology, solutions, data, and CX. Womack will also help to define Merkle’s broader sales strategy around marketing technology, with a focus on expanding and identifying new channels to drive people-based marketing.
In his previous role at Adobe, Womack managed a team of Solution Sales Specialists and led the company’s top 16 headquartered accounts. He brings with him over 20 years of experience in solutions-selling and driving best-in-class CRM solutions across B2C and B2B clients, with particular expertise in finance and insurance.
Margaret Wagner, executive vice president, chief growth officer EMEA, said of Womack’s appointment: “Adding Greg to our team is a fantastic opportunity to bring deep platform technology and software expertise to our people-based marketing services offerings. His experience in software solutions, and his long list of clients, will be intrinsic in helping to further accelerate our growth.”
Greg Womack added: “Of all the agencies I partnered with in my time at Adobe, Merkle was the one that stood out. In this role, I’ll not only have the opportunity to work with some truly fantastic people, but also leverage my experience in data, technology, sales and leadership across an impressive client roster. Driving transformational change for customers, and being able to deliver groundbreaking people-based solutions with this group of people, was too good an opportunity to ignore.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.