Merkle EMEA (www.merkleinc.com/emea), a leading technology-enabled, data-driven performance marketing agency, was announced as the winner of three Golds at the DMA Awards.
With more and more marketing activity being automated, Merkle’s industry leading capabilities led to three golds for its work with Twitter, winning Best Use of Marketing Automation and Best Digital Performance, and News UK in Best Customer Retention.
The DMA awards programme has been rewarding campaigns that make a difference for over three decades, attracting entries from outstanding brands and agencies in UK marketing.
As one of the toughest awards shows to win, this year’s shortlist included entries from 45 different agencies across the 34 categories; with over 300 senior marketers from agencies, brands and specialists helping to judge this year’s awards over four days.
In addition to the 3 Gold titles, Merkle secured 1 Silver in Best Use of AI for its work with Twitter and 3 Bronzes in Best Use of AI, Best Use of Marketing Automation and Best Use of Search.
“The DMA’s are among the hardest to win in our industry and winning three golds, a silver and three bronzes is an outstanding achievement. The rigorous judging process that gives equal weighting to creative, strategy and results is testament to the strength of our insights and the incredibly innovative work that our teams at Merkle and our clients are producing. I’m delighted for the teams at Twitter, News UK, Coutts and Benefit on their success.” said Claire Billings, VP, Marketing EMEA.