LONDON, 26th February, 2019: Merkle, a leading technology-enabled, data-driven performance marketing agency, has opened a dedicated Northern hub in Edinburgh, which will service clients in Scotland and the North of England.
The new office will provide the full range of Merkle’s people-based marketing capabilities across advanced analytics, customer strategy, and CRM & loyalty, alongside Merkle|Periscopix’s expert end-to-end digital capabilities including SEO, pay-per-click, programmatic, digital analytics and paid social.
This is first time that the award-winning Merkle|Periscopix and Merkle|Aquila teams have had a joint presence in the region. Merkle|Aquila will continue to provide standalone analytics services to clients, while Merkle|Periscopix will provide performance media and customer experience services, alongside integrated solutions to Merkle’s wider client base. Their activities will support Merkle’s Marketing Solutions team, which is already well-established in the region and works with high profile clients such as Sainbury’s Bank and RBS.
The investment into Edinburgh responds to the city’s growing reputation as a global technology hub. In particular, the city is experiencing exponential growth in the areas of data science, artificial intelligence and fintech, building upon its existing reputation as a major European financial centre.
As a result, Merkle’s clients across EMEA will benefit from ongoing government investment into the city’s technology industry, as well as unrivalled access to talent from its world-class universities.
Michael Komasinski, president, Merkle EMEA, said: “Edinburgh is increasingly gaining recognition as a pioneering technology centre, not just in the UK but across Europe. In particular, ongoing government investment into the fintech and artificial intelligence sectors mean that the city is experiencing an influx of capital and talent from across the region. Through this launch, we are not only consolidating our full suite of Merkle services in a Northern hub, but also providing our clients with extended UK and EMEA reach and flexibility.”
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Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,000+ employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 29 offices in EMEA and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.