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Dentsu Aegis Network rebrands to dentsu

September 28, 2020
London, UK

Dentsu Group Inc. today announces that its international business Dentsu Aegis Network will now operate under the dentsu brand.

The international business will operate alongside its business in Japan and will unite more than 66,000 people globally within the dentsu brand. This will allow all dentsu employees to deliver on the group’s philosophy of true client-centricity through Open Teaming – the concept of all employees realizing innovation for clients from anywhere.  

This follows a transformational period for the international business, focused on simplifying its offer to deliver world-class services and integrated marketing solutions that are data-driven, tech-enabled and ideas-led, tailored around clients’ needs.  This simplification has seen three lines of business established across media, CRM and creative, making it easier for clients to navigate its services and allowing them to win, keep and grow their best customers. This transformation has positioned dentsu international as the market leader for data, analytics and CRM.

The move marks a new chapter for the international business, following the arrival of Wendy Clark earlier in September as Global CEO.

Wendy Clark, Global CEO, Dentsu International said: “This represents an important milestone in the evolution of our international business as we build on dentsu’s rich legacy of innovation and industry leadership along with the dynamic growth story of Dentsu Aegis Network. Our business provides our clients and our people with the best of both worlds, helping them to achieve meaningful progress against a backdrop of unprecedented change and disruption.”

The business will be registered as Dentsu International Limited with UK Companies House and is expected to be in use from early October 2020.

About Merkle

Merkle is a leading data-driven customer experience management company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 29 offices in EMEA and APAC. In 2016, the company joined denstu international. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

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