Merkle, a leading technology-enabled, data-driven performance marketing agency, has reached a new high of seven Adobe partner specialisations in EMEA across six Adobe applications.
Merkle’s EMEA specialisations have been achieved across Adobe Audience Manager, Adobe Target, Adobe Campaign, Adobe Experience Manager and Adobe Analytics with recent additions for Adobe Advertising Cloud DSP and Adobe Advertising Cloud Search.
Adobe Specialised Partners are recognised as the most highly skilled in its global partner ecosystem. In order to achieve this coveted title, agencies need to be certified by Adobe through rigorous skills testing in each product area and demonstrate proven successful customer implementations that require specialised practical knowledge application.
Margaret Wagner, chief growth officer EMEA, Merkle, said: “Adobe’s Specialised Partner programme makes it easy for clients to find the right partner to support their digital transformation. Gaining this level of expertise across six Adobe applications is an incredible achievement, making us one of the most recognised partners in the region. Our ability to connect the entire customer experience across so many products is critical for clients looking to adopt a people-based marketing approach.”
Dylan Wanigasekera, VP, alliances EMEA, Merkle, said: “Merkle’s depth of expertise in so many Adobe applications makes us a great partner for any business undertaking digital transformation. Our approach across technology, ways of working, governance and process allows us to consult, implement, transition and manage our clients’ full marketing journey. These specialisms are a testament to the technical expertise, skill and commitment from all of our teams across EMEA, and we are very proud of this achievement”.
“Congratulations to Merkle for achieving this important milestone,” said Peter Cummings, international partner sales. “Adobe specialisations reflect a proven track record of customer success, commitment and technical mastery. Merkle has gone the extra mile in achieving both broad and deep expertise across Adobe Experience Cloud and we look forward to our continued collaboration.”