We use cookies to personalise content, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

2017 Marketing Imperatives Webinar Series: Imperative #3 - Manage Your Customer Relationships Over Time

Original Presentation Date

Jun. 07, 2017

Key Takeaways

CRM and loyalty hold the inbound and outbound efforts together as one cohesive customer journey, with plans and programs that stimulate ongoing demand within your own customer base.

Learn about:

  1. Linking inbound and outbound customer experiences over time to optimize relationships and overall business objectives.
  2. Benchmark results from Merkle’s People-based Marketing assessment.

Detailed Overview

While addressable advertising and personalized experiences represent point-in-time interactions, CRM and loyalty comprise the overarching customer strategy over time.

This third and final webinar in the series will help you learn about linking inbound and outbound customer experiences over time to optimize customer relationships and overall business objectives, and much more!

Presenters