CRM and loyalty hold the inbound and outbound efforts together as one cohesive customer journey, with plans and programs that stimulate ongoing demand within your own customer base.
- Linking inbound and outbound customer experiences over time to optimize relationships and overall business objectives.
- Benchmark results from Merkle’s People-based Marketing assessment.
While addressable advertising and personalized experiences represent point-in-time interactions, CRM and loyalty comprise the overarching customer strategy over time.
This third and final webinar in the series will help you learn about linking inbound and outbound customer experiences over time to optimize customer relationships and overall business objectives, and much more!