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Accelerating Efficiency from Customer Data

Original Presentation Date

Oct. 28, 2020

Key Takeaways

Transforming Customer Experiences Through Marketing Technology is a four-part series which investigates the Capabilities and Enablers driving business performance through scalable people-based customer experiences. This four-part webinar series will cover following topics:

Detailed Overview

Webinar 4: Accelerating efficiency from customer data

Data management is a make-or-break subject for many organisations. ‘Digital-native’ disruptor brands leverage a wide array of data (from customer, to market, to operations) rapidly and accurately to drive strategic differentiation and value. Organisations that fall behind on their data capabilities are increasingly held up as harsh warnings though punitive fines for poor practice. Between the carrot and the stick, there are myriad reasons for businesses to focus on optimising data architecture and processes as a priority.

In this webinar, we will review:

  • The value of integrated data
  • Audience Data Hub: what is this and how will it help
  • How to deliver an audience data hub:
    • Future-proof storage
    • Holistic data enrichment
    • ‘In-time’ data distribution