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Superpowers 2.0: The Industry Series

Creating Meaningful B2B Brand Experiences Across Industries

How can your organization become a forward-thinking industry leader?

In this on demand guide, you will learn how to add meaningful value to your organization with the newly important ingredients for brand experience in your sector based on our latest Superpowers research. Companies that implement these new ingredients are 80% more likely to see increased spend from their customers in future.

Fill out the form to get access to the on demand webinars that focus in on these sectors:

  • Technology
  • Manufacturing
  • Financial Services
  • Professional Services

About the research:

Merkle B2B and B2B International interviewed over 3,500 buyers of products and services across more than 6,000 B2B brand experiences to rate their CX performance over the past 12 months. Our analysis focuses on the ingredients that make-or-break superior customer experiences year on year.

On Demand Industry Sessions:

Creating a Meaningful B2B Brand Experience in the Technology Sector

In this on demand recording, you will learn how to add meaningful value to your organization with the newly important ingredients for brand experience in the Technology sector based on our latest Superpowers research. Technology brands that implement these new ingredients are 3.2x more likely to see increased spend from customers in the future.

Key Takeaways:

  • The newly important ingredients of a B2B Technology brand experience.
  • Why must Tech brands understand the new, emerging competitive agendas?
  • The eternally important ingredients of a B2B Tech brand experience.

Creating a Meaningful B2B Brand Experience in the Manufacturing Sector

In this on demand recording, you will learn how to add meaningful value to your organization with the newly important ingredients for brand experience in the Manufacturing sector based on our latest Superpowers research. Manufacturing brands that implement these new ingredients are 3.1x more likely to see increased spend from customers in the future.

Key Takeaways:

  • The newly important ingredients of a B2B Manufacturing brand experience.
  • The commercial benefits in B2B Manufacturing and implications for your brand.
  • The eternally important ingredients of a B2B Manufacturing brand experience.

Creating a Meaningful B2B Brand Experience in Financial Services

How can your B2B brand become a forward-thinking industry leader in Financial Services? In this on demand recording, you will learn how to add meaningful value to your organization with the newly important ingredients for brand experience in Financial Services based on our latest Superpowers research. Financial Services brands that implement these new ingredients are 3x more likely to see increased spend from customers in the future.

Key Takeaways:

  • The newly important ingredients of a B2B Financial Services brand experience.
  • The commercial benefits in B2B Financial Services and implications for your brand.
  • The eternally important ingredients of a B2B Financial Services brand experience.

Creating a Meaningful B2B Brand Experience in Professional Services

In this on demand recording, you will learn how to add meaningful value to your organization with the newly important ingredients for brand experience in Professional Services based on our latest Superpowers research. Professional Services brands that implement these new ingredients are 2.6x more likely to see increased spend from customers in the future.

Key Takeaways:

  • The newly important ingredients of a B2B Professional Services brand experience.
  • The commercial benefits in B2B Professional Services and implications for your brand.
  • The eternally important ingredients of a B2B Professional Services brand experience.
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