We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

The Customer Obsessed Approach To Media

Original Presentation Date

Aug. 06, 2020

Key Takeaways

Detailed Overview

Consumers believe that every interaction they have with a brand, direct or indirect, forms a part of their total customer experience with that brand. Most organisations have that understanding and incorporate it within their CRM communication with their customers but this approach rarely extends to Media.

Learn how to adopt the customer focussed principles of CRM to deliver the total customer experience through the activation of your media and register for the webinar.

Discover: 

  • The importance of being customer focused
  • The key drivers of customer centricity in media
  • How to adopt customer focused principles

Presenters